Get a rough price range for one sponsored feed post, Reel or Story, based on your followers, engagement and niche. It’s a rule-of-thumb estimate with the maths shown, not a quote. The numbers you type stay in your browser. If you use “Fill in from an Instagram account”, only the username is sent so the account can be looked up (see our privacy policy).
The calculator builds the range in four plain steps, and shows each one under the result so you can check the maths.
Here’s a worked example. With 12,000 followers, 300 likes and 20 comments a post, the engagement rate is 2.67%, which sits inside the typical band. For a Reel in the fitness niche that gives 12 × $5–$15, times 1.25, times 1.1, which comes to roughly $85 to $250 once rounded.
Our numbers, not the market’s. We picked the base rate and every multiplier to keep the sums simple and easy to follow. They don’t come from a study, a survey or anyone’s real invoices. Real offers can sit far above or below this range.
There isn’t one honest answer. What a creator earns is their rate multiplied by how many paid deals they actually land, and the deals are the hard part. Two accounts with the same follower count can be paid very different amounts, and plenty of accounts never get a paid offer at all.
A rate also isn’t fixed. The same post can be worth more or less depending on:
Brands aren’t paying for a number on your profile. They’re paying for people to see a post and react to it, So before agreeing a fee, many check likes and comments against followers, and this calculator gives engagement a lot of weight for the same reason. Work out your figure with the engagement rate calculator, or read what engagement rate means.
To be straight about our own product: buying followers doesn’t raise what brands pay unless engagement rises too. A follower package raises the count, not likes or comments, so your engagement rate drops and the estimate above drops with it. Where it can help is first impressions, for example making a new profile look less empty while you build real interest.
Starting from a small base?
1,000 followers, $13.99Use the range as a sense check, then quote for the whole job. Say what’s included: how many posts, which formats, how long they stay up, and whether the brand can reuse them. Price usage rights and exclusivity as separate lines, and get the agreement in writing before you post.