Your Instagram is the press kit people actually open. Here is how to make it work harder around gigs and releases, for bands, solo artists and visual artists alike.
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When you send a pitch, the person reading it rarely starts with your music. They open your Instagram first, often on their phone, between a dozen other emails. In a few seconds they form a view of whether you are still putting things out, whether you look the part and whether anyone is listening.
None of them book or sign on numbers alone. But a very low count can stop them listening at all, and that is the part a follower package helps with. It changes the first glance; your music still has to do the rest.
A release is when the most new people visit your profile, so it pays to plan the order of things:
If the track has a featured artist, producer or video director, use Instagram's collab post option on the announcement and the release reel. The post then appears on both profiles at once and shares its likes and comments, which puts the release in front of their audience as well as yours. Line up the date with them well in advance, and agree who posts first so it doesn't go out twice from different accounts.
Release coming up? Get the profile ready first.
See packagesYou don't need a film crew. The posts that tend to do well for independent artists are the scrappy, honest ones:
Keep your bio simple: what you sound like, where you are based, and one link to wherever you most want people to go.
Illustrators, painters, photographers and tattoo artists use Instagram as their portfolio, and clients scroll the grid like one. A few things help:
A gallery or client who finds a strong portfolio next to a tiny follower count may still hesitate. A modest package keeps the number from undercutting the work.
| Where you are | Package | Price |
|---|---|---|
| Just starting to gig or post work | 250 to 500 followers | £5.99 to £9.99 |
| Gigging regularly, first releases out | 1,000 followers | £13.99 |
| Touring or pitching to labels | 2,500 to 5,000 followers | £22.99 to £34.99 |
Followers raise the count; they won't stream your songs, buy tickets or comment on your posts. Promoters who look closely will check engagement too, so keep posting and replying. Our engagement rate guide explains what they look for.