Tell it who you are, what you do and what you want visitors to do next. You’ll get eight bio ideas that fit Instagram’s 150-character limit, ready to copy and tweak.
Someone who lands on your profile decides quickly whether to follow, and the bio does most of the persuading. A good one answers three questions in a few short lines:
The generator builds each suggestion around those three parts. Treat them as a starting point and swap in the words your audience actually uses.
Pick the style that matches how you’d talk to a customer or fan in person. Professional suits services and small businesses that want to look dependable. Friendly fits creators and personal accounts. Minimal works for artists and brands that let the grid do the talking, and Bold is for accounts that want a louder voice. Switching styles is instant, so try a few.
Instagram caps bios at 150 characters, and spaces, line breaks and emoji all count. The tool shows a live count under every idea and skips any template that would run over, so everything it shows should fit. If you have a long brand name or description, you may see fewer ideas; a shorter niche or topic unlocks more.
Line breaks help a bio scan on a phone. Putting each idea on its own line works well, and the breaks carry across when you copy and paste into the app.
Your profile has a username, a name field and a bio, and they do different jobs. The name field is the bold line above your bio, and it’s one of the main things Instagram search looks at. That makes it a good place for a keyword as well as your name, for example “Maya Reed | Ceramics”.
Bio text plays a much smaller part in search, so write it for people rather than for keywords. If your name is already in the name field, you don’t need to repeat it in the bio; use the space to say what you do. Keep the name field in plain letters too: styled text from a font generator may not match what people search for.
Links in captions aren’t clickable, which is why “link in bio” became a habit. Add your link under Edit profile, and make sure your call to action points to it. A “Shop now” bio should lead straight to your shop, not your homepage, and a “Book a call” bio should open a booking page that works on a phone.
Check your profile on your own phone after any change, and revisit your bio whenever your focus shifts. An out-of-date offer is worse than none.
Bio done?
1,000 followers, $13.99A finished bio makes a stronger first impression when the follower count isn’t stuck near zero. Our 1,000-follower package raises the count on your profile, with delivery usually done the same day and a 30-day refill. It changes the number, not how many people engage with your posts.